As we wave goodbye to a year of change and success here at Insight Legal, we’ve taken a look back to remind ourselves of how it all started. Our Professional Services Director Deborah Edwards does just that in The Parliamentary Review’s Technology Report 2018 (pages 19 – 21), reflecting on the foundations we are built on, why we are different to other Legal Software suppliers and our plans for continued success in the future.
Looking ahead to 2019, we reflect on Deborah’s telling insights about our journey from grassroots level and what makes us who we are.
What we do
In short, we produce software for law firms. Our system enables firms to manage the finances of their business and the legal accounts of their client files, alongside producing letters and documents, completing legal forms, recording their time and managing their compliance.
Insight Legal launched back in 2011, giving us the exciting opportunity to bring new and innovative software to the market and to return to basics, placing the focus firmly back on to customer care and personal service.
Where we started
Back in 2011 it was traditional in the legal software market to charge an upfront purchase fee for software and then a smaller ongoing monthly or annual fee for software updates and support. As a new business with the inevitable start up costs it would have been tempting for us to do the same, but we knew that a different approach was needed. Well aware that encouraging firms to invest in new technologies was likely to be a challenge, we knew that our offering and pricing model had to be innovative.
Encouraging firms to look at taking on our software became not just about explaining the cost, but demonstrating the value. We became innovators, thought leaders and trusted advisors, going the extra mile to prove to our customers that we wanted to help them.
Doing things differently
Law is not only a profession; it is also a business. Despite the somewhat staid reputation that some Solicitors’ practices may have, there can be no doubt that in recent years there has been a significant increase in firms embracing change and wanting to increase their operational efficiencies.
Our pricing model is based on a SaaS (Software as a Service) model. We have made it easy for firms to afford the software by eliminating any upfront cost and instead paying a monthly fee only. This has meant that firms can consider changing software systems without the prospect of taking out a finance agreement or making a large capital outlay.
Continuing our success
We appreciate that the time may not be right for some firms to purchase or change software and, for others, we may not provide quite the right solution – which brings us to one of our key values: honesty. If we feel our software is not right for a firm, we will be the first to tell them.
We continue to innovate with our product, making sure that we stay up-to-date with any regulations in both law and finance. The development of our mobile app has enabled us to provide our customers with solutions to meet their business challenges, and ultimately to facilitate growth.
Our support staff are trained in finance and often come from legal backgrounds, meaning that we truly understand what our customers do and what they want to achieve. We’re a technology company at heart, but we are also real people with a passion to deliver the service that we’d want to receive ourselves.